Volvo Creative 30
The advertising concept was to facilitate discussion around contemporary design and creativity to connect with the desired audience. A multiple partnership between the client Volvo, Yahoo!, Vice and the Independent was formed to launch the Creative 30, the search for, and celebration of, the UK’s most promising creative talents.
Each creative was featured in bespoke short films detailing their work and approach to their respective artistic discipline. The C30 was featured within video content and the website also featured Volvos chief studio designer, integrating the Volvo vehicle and heritage in a relevant engaging manner. The campaign look and feel reflected the Volvo C30-R design values.
Digital production, Yahoo! Interactive Advertising | Films, Vice | Editorial, Vice and the Independent. Visit www.creative30.net